Brand Identity System

AURUM
STUDIO

A complete visual identity — logo, color, typography, and social templates — built for modern, minimal, professional brands.

Version 1.0 · May 2026 · Monochrome Luxe
02

Color Palette

Four colors. Each has a precise role. The gold accent is used sparingly — it earns its presence through restraint.

Deep Ink
Primary / Text
#1A1A1A RGB 26 · 26 · 26 CMYK 0 · 0 · 0 · 90
85% usage
Paper White
Background / Canvas
#FAFAFA RGB 250 · 250 · 250 CMYK 0 · 0 · 0 · 2
70% usage
Silver
Borders / Dividers / Secondary
#E0E0E0 RGB 224 · 224 · 224 CMYK 0 · 0 · 0 · 12
40% usage
Dark Gold
Accent / Highlight / CTA
#B8860B RGB 184 · 134 · 11 CMYK 0 · 27 · 94 · 28
15% usage — use sparingly
Approved Combinations
Ink on White AAA 19.5:1
White on Ink AAA 19.5:1
Gold on White AA 4.6:1
Gold on Ink AA 4.2:1
03

Typography System

Two typefaces in deliberate tension — Outfit's geometric precision against Spectral's editorial warmth. Together they create a voice that is both authoritative and approachable.

Display / Headings Outfit Light · Regular · Medium · SemiBold · Bold
The Art of
Refined Form
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 & @ # % $ ! ?
Body / Editorial Spectral Light · Regular · Medium · Italic
"Good design is as little design as possible — less, but better, because it concentrates on the essential aspects."
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 & @ # % $ ! ?
Type Scale
Display XLOutfit 700 · 80px · -2px tracking · 1.0 leading
Aurum
Heading 1Outfit 600 · 48px · -1px tracking · 1.1 leading
Brand Identity
Heading 2Outfit 500 · 32px · -0.5px tracking · 1.2 leading
Visual System
Body LargeSpectral 400 · 20px · 0 tracking · 1.7 leading
Crafted with intention and restraint.
BodySpectral 400 · 16px · 0 tracking · 1.8 leading
Every detail considered. Every element purposeful.
Label / CaptionOutfit 500 · 11px · 3px tracking · 1.5 leading · UPPERCASE
Section Label
04

Brand in Use

How the identity comes alive across real touchpoints — business card, letterhead, and digital surfaces.

Business Card — Front
AURUM
STUDIO
Business Card — Back
Alexandra Chen
Creative Director
hello@aurumstudio.co +1 (415) 000 0000 aurumstudio.co
Letterhead
123 Design District · San Francisco, CA 94103
22 May 2026
Dear Client,
We are pleased to present the enclosed proposal for your consideration. Our approach combines rigorous strategic thinking with refined aesthetic sensibility — ensuring every touchpoint reflects the quality your brand deserves.
We look forward to the opportunity to collaborate.
Alexandra Chen
Creative Director, Aurum Studio
aurumstudio.co · hello@aurumstudio.co · +1 (415) 000 0000
Email Signature
Dark Background Usage
Precision.
Refined.
Where form meets function — and neither compromises.
View Work
05

Social Media Templates

Consistent, adaptable templates for Instagram, LinkedIn, and Twitter/X. Each maintains brand integrity while allowing content flexibility.

Template Guidelines
✦
Consistency — Always include the mark or wordmark. Never post without brand identification.
✦
Gold accent — Use the gold rule or accent element in every template. It's the visual thread that unifies all posts.
✦
Typography — Headlines in Outfit Bold or SemiBold. Body copy in Spectral. Never mix in other typefaces.
✦
Backgrounds — Use Deep Ink (#1A1A1A) or Paper White (#FAFAFA) only. No gradients, no photography backgrounds.